Lwin, M., & Phau, I. (2008). Guilt appeals in advertising: Investigating the roles of inferences of manipulative intent and attitudes towards advertising. School of Marketing, Curtin Business School.
Chicago Style (17th ed.) CitationLwin, Michael, and Ian Phau. Guilt Appeals in Advertising: Investigating the Roles of Inferences of Manipulative Intent and Attitudes Towards Advertising. School of Marketing, Curtin Business School, 2008.
MLA (9th ed.) CitationLwin, Michael, and Ian Phau. Guilt Appeals in Advertising: Investigating the Roles of Inferences of Manipulative Intent and Attitudes Towards Advertising. School of Marketing, Curtin Business School, 2008.
Warning: These citations may not always be 100% accurate.