The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion

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The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion

The main objective of this research is to study the impact of personality of consumers on consumer buying behaviour, especially Generation Y’s females’ buying behaviour on fashion. Five factors of personality of consumer have been applied in this study. All five factors are motivation, personal Valu...

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Bibliographic Details
Main Author:	Goi, Chai
Format:	Journal Article
Published:	International Association of Computer Science and Information Technology Press (IACSIT Press) 2015
Subjects:	generation Y’s females Consumer buying behaviour personality of consumer
Online Access:	http://hdl.handle.net/20.500.11937/20080

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