The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion
The main objective of this research is to study the impact of personality of consumers on consumer buying behaviour, especially Generation Y’s females’ buying behaviour on fashion. Five factors of personality of consumer have been applied in this study. All five factors are motivation, personal Valu...
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| Format: | Journal Article |
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International Association of Computer Science and Information Technology Press (IACSIT Press)
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/20080 |
| _version_ | 1848750208928710656 |
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| author | Goi, Chai |
| author_facet | Goi, Chai |
| author_sort | Goi, Chai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The main objective of this research is to study the impact of personality of consumers on consumer buying behaviour, especially Generation Y’s females’ buying behaviour on fashion. Five factors of personality of consumer have been applied in this study. All five factors are motivation, personal Value, personality, lifestyle and emotional. In terms of consumer buying behaviour, four factors have been applied in this study, which are psychology, socio anthropology, sociology and economic. This study shows that personality has a significant impact on their buying behaviour. Even, both factors show a significant positive correlation. |
| first_indexed | 2025-11-14T07:33:11Z |
| format | Journal Article |
| id | curtin-20.500.11937-20080 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:33:11Z |
| publishDate | 2015 |
| publisher | International Association of Computer Science and Information Technology Press (IACSIT Press) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-200802017-09-13T13:50:23Z The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion Goi, Chai generation Y’s females Consumer buying behaviour personality of consumer The main objective of this research is to study the impact of personality of consumers on consumer buying behaviour, especially Generation Y’s females’ buying behaviour on fashion. Five factors of personality of consumer have been applied in this study. All five factors are motivation, personal Value, personality, lifestyle and emotional. In terms of consumer buying behaviour, four factors have been applied in this study, which are psychology, socio anthropology, sociology and economic. This study shows that personality has a significant impact on their buying behaviour. Even, both factors show a significant positive correlation. 2015 Journal Article http://hdl.handle.net/20.500.11937/20080 10.7763/IJSSH.2015.V5.412 International Association of Computer Science and Information Technology Press (IACSIT Press) restricted |
| spellingShingle | generation Y’s females Consumer buying behaviour personality of consumer Goi, Chai The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion |
| title | The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion |
| title_full | The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion |
| title_fullStr | The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion |
| title_full_unstemmed | The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion |
| title_short | The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion |
| title_sort | impact of personality on generation y buying behaviour: perception of females on fashion |
| topic | generation Y’s females Consumer buying behaviour personality of consumer |
| url | http://hdl.handle.net/20.500.11937/20080 |