A comparison of cognitive responses between personal and historical nostalgia

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A comparison of cognitive responses between personal and historical nostalgia

This research compares the effects of Personal and Historical Nostalgia on the cognition of respondents. Using an experimental research design and 806 respondents the type, ratio, and valence of thoughts when exposed to these specific nostalgic types were collected. Both nostalgic conditions were su...

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Bibliographic Details
Main Author:	Marchegiani, Chris
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Advertising appeals Nostalgia Experimental research Personal and Historical Nostalgia
Online Access:	http://hdl.handle.net/20.500.11937/20040

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