A comparison of cognitive responses between personal and historical nostalgia
This research compares the effects of Personal and Historical Nostalgia on the cognition of respondents. Using an experimental research design and 806 respondents the type, ratio, and valence of thoughts when exposed to these specific nostalgic types were collected. Both nostalgic conditions were su...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/20040 |
| _version_ | 1848750198511108096 |
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| author | Marchegiani, Chris |
| author_facet | Marchegiani, Chris |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research compares the effects of Personal and Historical Nostalgia on the cognition of respondents. Using an experimental research design and 806 respondents the type, ratio, and valence of thoughts when exposed to these specific nostalgic types were collected. Both nostalgic conditions were successful in stimulating specific types of nostalgic thoughts, showing a clear distinction between the two that is commonly overlooked. Personal nostalgia was found to stimulate a more positively valenced set of thoughts compared to Historical, but it resulted in fewer brand / message, and ad execution related thoughts. Comparative implications of using these two appeals are discussed. |
| first_indexed | 2025-11-14T07:33:01Z |
| format | Working Paper |
| id | curtin-20.500.11937-20040 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:33:01Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-200402017-01-30T12:17:00Z A comparison of cognitive responses between personal and historical nostalgia Marchegiani, Chris Advertising appeals Nostalgia Experimental research Personal and Historical Nostalgia This research compares the effects of Personal and Historical Nostalgia on the cognition of respondents. Using an experimental research design and 806 respondents the type, ratio, and valence of thoughts when exposed to these specific nostalgic types were collected. Both nostalgic conditions were successful in stimulating specific types of nostalgic thoughts, showing a clear distinction between the two that is commonly overlooked. Personal nostalgia was found to stimulate a more positively valenced set of thoughts compared to Historical, but it resulted in fewer brand / message, and ad execution related thoughts. Comparative implications of using these two appeals are discussed. 2009 Working Paper http://hdl.handle.net/20.500.11937/20040 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Advertising appeals Nostalgia Experimental research Personal and Historical Nostalgia Marchegiani, Chris A comparison of cognitive responses between personal and historical nostalgia |
| title | A comparison of cognitive responses between personal and historical nostalgia |
| title_full | A comparison of cognitive responses between personal and historical nostalgia |
| title_fullStr | A comparison of cognitive responses between personal and historical nostalgia |
| title_full_unstemmed | A comparison of cognitive responses between personal and historical nostalgia |
| title_short | A comparison of cognitive responses between personal and historical nostalgia |
| title_sort | comparison of cognitive responses between personal and historical nostalgia |
| topic | Advertising appeals Nostalgia Experimental research Personal and Historical Nostalgia |
| url | http://hdl.handle.net/20.500.11937/20040 |