QR Code

Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?

This study extends the existing analysis of brand prominence undertaken by Han et al (J Mark 74:15–30, 2010), to individually measure a broader range of prominence measures, including branding elements of style, design, colours, logos, and shapes, assessed across three luxury items (shoes, handbags,...

Full description

Bibliographic Details
Main Authors:	Butcher, Luke, Phau, I., Teah, M.
Format:	Journal Article
Published:	Palgrave Macmillan 2016
Online Access:	http://hdl.handle.net/20.500.11937/19856

Similar Items

Antecedents and outcomes of brand prominence on willingness to buy luxury brands
by: Cheah, Isaac, et al.
Published: (2015)

A conceptual investigation into brand mimicry in the luxury brand industry
by: Teah, Min, et al.
Published: (2010)

Measuring materialism in counterfeit luxury brands consumption
by: Trinh, Viet Dung, et al.
Published: (2011)

Brand mimicry of luxury brands
by: Teah, Hui Min
Published: (2013)

Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance
by: Phau, Ian
Published: (2009)

Attitudes towards counterfeits of luxury brands: the Singapore story
by: Teah, Min, et al.
Published: (2008)

A conceptual framework for vavilovian mimicry in the luxury brand industry
by: Teah, Min, et al.
Published: (2011)

The moderators of attitudes and purchase intentions towards counterfeits of luxury brands
by: Teah, Min, et al.
Published: (2009)

Influence of Consumers' Need for Uniqueness on Attitudes Towards Counterfeiting of Luxury Brands
by: Teah, Min, et al.
Published: (2012)

Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers
by: Thwaites, Zoe, et al.
Published: (2012)

Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes
by: Teah, Min, et al.
Published: (2009)

How do personality factors influence attitudes towards counterfeiting of luxury brands?
by: Teah, Min, et al.
Published: (2008)

The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention
by: Teah, Min, et al.
Published: (2008)

Predictors of purchase intention of luxury South Sea pearls
by: 't Hart, B., et al.
Published: (2016)

The publication of Australian Press Council Adjudication 1468: a failure to meet 'due prominence ' requirements
by: Donovan, Robert, et al.
Published: (2013)

Re-investigating Consumption-related Emotions Scales: Some Initial Findings
by: Butcher, Luke, et al.
Published: (2012)

The influence of information susceptibility, normative susceptibility and collectivism on attitudes towards counterfeiting of luxury brands
by: Teah, Min, et al.
Published: (2007)

What is brand mimicry? a conceptual investigation in the luxury brand industry
by: Teah, Min
Published: (2010)

Status and Non-status Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear
by: Lee, Thomas, et al.
Published: (2012)

Status and Non-status Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear
by: Lee, Thomas, et al.
Published: (2012)

Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
by: Phau, Ian, et al.
Published: (2009)

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
by: Phau, Ian, et al.
Published: (2009)

The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review
by: Trinh, V., et al.
Published: (2011)

Consumer advocacy for luxury brands
by: Shimul, A., et al.
Published: (2018)

Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
by: Lee, Thomas, et al.
Published: (2012)

"Domestic-Made" or "Foreign-Made" Luxury Brands? A Comparative Investigation Between Status- and Non-status-Seeking Teenagers
by: Phau, Ian
Published: (2014)

Attitudes toward domestic and foreign luxury brand apparel: a comparison between status and non status teenagers
by: Phau, Ian, et al.
Published: (2008)

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
by: Phau, Ian, et al.
Published: (2013)

Applying consumer-based brand equity in luxury hotel branding
by: Liu, M., et al.
Published: (2016)

Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention
by: Aw, Eugene Cheng Xi, et al.
Published: (2021)

Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism
by: Teah, Jun-Huan (Kevin)
Published: (2022)

Online brand image, luxury value perception and brand equity
by: Wang, Fei, et al.
Published: (2019)

Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes
by: Teah, Min
Published: (2009)

What moderates attitudes and purchase intentions in a luxury brand counterfeits context?
by: Teah, Min
Published: (2009)

Predictors and purchase intentions of counterfeits of luxury branded products
by: Phau, Ian
Published: (2010)

Investigating the moderating role of anticipatory guilt on the consumption of luxury brands
by: Chuah, Joe Soo
Published: (2015)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

Luxury brand attachment: Predictors, moderators and consequences
by: Shimul, Anwar Sadat, et al.
Published: (2022)

Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands
by: Zainol, Zahirah, et al.
Published: (2012)

Conceptualizing Country-of-Ingredient Authenticity of Luxury Brands
by: Cheah, Isaac, et al.
Published: (2016)