Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change
Using stakeholder theory and the concept of Corporate Social Responsibility as a basis for discussion, this paper examines the marketing communications responses of the world’s biggest oil company, Exxon-Mobil, to the perceived threat of global warming. This paper uses descriptive stakeholder theory...
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| Format: | Conference Paper |
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University of Otago
2007
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| Online Access: | http://www.anzmac.org/conference_archive/2007/papers/C%20Archer_1a.pdf http://hdl.handle.net/20.500.11937/19778 |
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