Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change
Using stakeholder theory and the concept of Corporate Social Responsibility as a basis for discussion, this paper examines the marketing communications responses of the world’s biggest oil company, Exxon-Mobil, to the perceived threat of global warming. This paper uses descriptive stakeholder theory...
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| Format: | Conference Paper |
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University of Otago
2007
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| Online Access: | http://www.anzmac.org/conference_archive/2007/papers/C%20Archer_1a.pdf http://hdl.handle.net/20.500.11937/19778 |
| _version_ | 1848750126905950208 |
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| author | Archer, Catherine |
| author2 | Maree Thyne |
| author_facet | Maree Thyne Archer, Catherine |
| author_sort | Archer, Catherine |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Using stakeholder theory and the concept of Corporate Social Responsibility as a basis for discussion, this paper examines the marketing communications responses of the world’s biggest oil company, Exxon-Mobil, to the perceived threat of global warming. This paper uses descriptive stakeholder theory, looking at how Exxon-Mobil has actually dealt with and responded to various stakeholders’ views on the topic of climate change. While normative stakeholder theorists may argue that Exxon-Mobil should respond to stakeholders other than shareholders, this paper suggests that Exxon-Mobil has, in fact, continued to focus mainly on its shareholders, only changing its position on global warming when its shareholders have threatened action. This paper argues that, in Exxon-Mobil’s case at least, reputation and responsibility only have relevance when the bottom line is affected and shareholders care. |
| first_indexed | 2025-11-14T07:31:53Z |
| format | Conference Paper |
| id | curtin-20.500.11937-19778 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:31:53Z |
| publishDate | 2007 |
| publisher | University of Otago |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-197782022-11-21T05:19:41Z Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change Archer, Catherine Maree Thyne Kenneth Deans Juergen Gnoth Using stakeholder theory and the concept of Corporate Social Responsibility as a basis for discussion, this paper examines the marketing communications responses of the world’s biggest oil company, Exxon-Mobil, to the perceived threat of global warming. This paper uses descriptive stakeholder theory, looking at how Exxon-Mobil has actually dealt with and responded to various stakeholders’ views on the topic of climate change. While normative stakeholder theorists may argue that Exxon-Mobil should respond to stakeholders other than shareholders, this paper suggests that Exxon-Mobil has, in fact, continued to focus mainly on its shareholders, only changing its position on global warming when its shareholders have threatened action. This paper argues that, in Exxon-Mobil’s case at least, reputation and responsibility only have relevance when the bottom line is affected and shareholders care. 2007 Conference Paper http://hdl.handle.net/20.500.11937/19778 http://www.anzmac.org/conference_archive/2007/papers/C%20Archer_1a.pdf University of Otago restricted |
| spellingShingle | Archer, Catherine Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change |
| title | Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change |
| title_full | Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change |
| title_fullStr | Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change |
| title_full_unstemmed | Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change |
| title_short | Corporate social responsibility, descriptive stakeholder theory and global warming: a case study of Exxon-Mobil’s changing views on climate change |
| title_sort | corporate social responsibility, descriptive stakeholder theory and global warming: a case study of exxon-mobil’s changing views on climate change |
| url | http://www.anzmac.org/conference_archive/2007/papers/C%20Archer_1a.pdf http://hdl.handle.net/20.500.11937/19778 |