Halal logistics PEST Analysis: The Malaysia perspectives

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Halal logistics PEST Analysis: The Malaysia perspectives

Halal logistics is a global business, and the objective of this study is to analyse the general environment of Halal logistics in Malaysia by using the PEST Analysis. This study is exploratory in nature and applies literature survey and the External Factors Evaluation (EFE) Matrix methodology. The r...

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Bibliographic Details
Main Authors:	Talib, M., Hamid, A.B., Zulfakar, M., Jeeva, Ananda
Format:	Journal Article
Published:	Canadian Center of Science and Education 2014
Online Access:	http://hdl.handle.net/20.500.11937/19760

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