Effects of store loyalty on shopping mall loyalty

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Effects of store loyalty on shopping mall loyalty

The key purpose of this paper is to bridge a research gap in shopping mall literature by investigating the relationship between store loyalty and shopping mall loyalty. The paper also examines the effects of perceived store value and store relationship commitment on store loyalty en-route to loyalty...

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Bibliographic Details
Main Authors:	Rabbanee, Fazlul, Ramaseshan, Balasubramanian, Wu, Chen, Vinden, Amy
Format:	Journal Article
Published:	Elsevier 2012
Online Access:	http://hdl.handle.net/20.500.11937/19708

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