A moral basis for recycling: Extending the theory of planned behaviour

With evidence suggesting conservation attitudes and moral norms lack discriminant validity, the study’s aim was to test if this could be established for recycling, as well as how moral norms can extend the theory of planned behaviour (TPB). A sample of 271 participants that consisted predominantly o...

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Main Authors: Chan, L., Bishop, Brian John
Format: Journal Article
Published: Academic Press 2013
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/19566
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author Chan, L.
Bishop, Brian John
author_facet Chan, L.
Bishop, Brian John
author_sort Chan, L.
building Curtin Institutional Repository
collection Online Access
description With evidence suggesting conservation attitudes and moral norms lack discriminant validity, the study’s aim was to test if this could be established for recycling, as well as how moral norms can extend the theory of planned behaviour (TPB). A sample of 271 participants that consisted predominantly of students was obtained for this correlational study (117 males and 154 females, M age = 24 years). Since confirmatory factor analysis indicated convergent validity (r = .69, p < .05), path analysis was conducted on a model that replaced attitudes with moral norms in the TPB. This model was found to fit the data well, with 39% and 41% of the variance in recycling intention and behaviour explained respectively. Overall, results supported the utility of appealing to moral norms as it was associated with a higher recycling intention (β = .33, 95% CI [.23, .43]), and ultimately, actual recycling.
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spelling curtin-20.500.11937-195662019-02-19T04:25:52Z A moral basis for recycling: Extending the theory of planned behaviour Chan, L. Bishop, Brian John Moral norms Theory of planned behaviour Recycling With evidence suggesting conservation attitudes and moral norms lack discriminant validity, the study’s aim was to test if this could be established for recycling, as well as how moral norms can extend the theory of planned behaviour (TPB). A sample of 271 participants that consisted predominantly of students was obtained for this correlational study (117 males and 154 females, M age = 24 years). Since confirmatory factor analysis indicated convergent validity (r = .69, p < .05), path analysis was conducted on a model that replaced attitudes with moral norms in the TPB. This model was found to fit the data well, with 39% and 41% of the variance in recycling intention and behaviour explained respectively. Overall, results supported the utility of appealing to moral norms as it was associated with a higher recycling intention (β = .33, 95% CI [.23, .43]), and ultimately, actual recycling. 2013 Journal Article http://hdl.handle.net/20.500.11937/19566 10.1016/j.jenvp.2013.07.010 Academic Press fulltext
spellingShingle Moral norms
Theory of planned behaviour
Recycling
Chan, L.
Bishop, Brian John
A moral basis for recycling: Extending the theory of planned behaviour
title A moral basis for recycling: Extending the theory of planned behaviour
title_full A moral basis for recycling: Extending the theory of planned behaviour
title_fullStr A moral basis for recycling: Extending the theory of planned behaviour
title_full_unstemmed A moral basis for recycling: Extending the theory of planned behaviour
title_short A moral basis for recycling: Extending the theory of planned behaviour
title_sort moral basis for recycling: extending the theory of planned behaviour
topic Moral norms
Theory of planned behaviour
Recycling
url http://hdl.handle.net/20.500.11937/19566