Measuring Personal Cultural Orientations: Scale Development and Validation
Cross-cultural studies using Hofstede’s national scores to operationalize his five cultural factors at an individual level suffer from ecological fallacy, and those using self-report scales treat cultural factors as unidimensional constructs and provide little or no evidence of the construct validit...
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| Format: | Journal Article |
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Sage Publications
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/19554 |
| _version_ | 1848750065902944256 |
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| author | Sharma, Piyush |
| author_facet | Sharma, Piyush |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Cross-cultural studies using Hofstede’s national scores to operationalize his five cultural factors at an individual level suffer from ecological fallacy, and those using self-report scales treat cultural factors as unidimensional constructs and provide little or no evidence of the construct validity and measurement equivalence of these scales. This paper reconceptualizes Hofstede’s five cultural factors as ten personal cultural orientations and develops a new 40-item scale to measure them. It also establishes the validity, reliability, and cross-cultural measurement equivalence of the new scale, and discusses its advantages over other scales. |
| first_indexed | 2025-11-14T07:30:55Z |
| format | Journal Article |
| id | curtin-20.500.11937-19554 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:30:55Z |
| publishDate | 2010 |
| publisher | Sage Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-195542017-02-28T01:35:07Z Measuring Personal Cultural Orientations: Scale Development and Validation Sharma, Piyush Individualism–collectivism Uncertainty avoidance Culture Long-term orientation Masculinity–femininity Horizontal–vertical Power distance Cross-cultural studies using Hofstede’s national scores to operationalize his five cultural factors at an individual level suffer from ecological fallacy, and those using self-report scales treat cultural factors as unidimensional constructs and provide little or no evidence of the construct validity and measurement equivalence of these scales. This paper reconceptualizes Hofstede’s five cultural factors as ten personal cultural orientations and develops a new 40-item scale to measure them. It also establishes the validity, reliability, and cross-cultural measurement equivalence of the new scale, and discusses its advantages over other scales. 2010 Journal Article http://hdl.handle.net/20.500.11937/19554 Sage Publications restricted |
| spellingShingle | Individualism–collectivism Uncertainty avoidance Culture Long-term orientation Masculinity–femininity Horizontal–vertical Power distance Sharma, Piyush Measuring Personal Cultural Orientations: Scale Development and Validation |
| title | Measuring Personal Cultural Orientations: Scale Development and Validation |
| title_full | Measuring Personal Cultural Orientations: Scale Development and Validation |
| title_fullStr | Measuring Personal Cultural Orientations: Scale Development and Validation |
| title_full_unstemmed | Measuring Personal Cultural Orientations: Scale Development and Validation |
| title_short | Measuring Personal Cultural Orientations: Scale Development and Validation |
| title_sort | measuring personal cultural orientations: scale development and validation |
| topic | Individualism–collectivism Uncertainty avoidance Culture Long-term orientation Masculinity–femininity Horizontal–vertical Power distance |
| url | http://hdl.handle.net/20.500.11937/19554 |