APA (7th ed.) Citation

Naidoo, V. (2010). Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Elsevier Inc.

Chicago Style (17th ed.) Citation

Naidoo, Vik. Firm Survival Through a Crisis: The Influence of Market Orientation, Marketing Innovation and Business Strategy. Elsevier Inc, 2010.

MLA (9th ed.) Citation

Naidoo, Vik. Firm Survival Through a Crisis: The Influence of Market Orientation, Marketing Innovation and Business Strategy. Elsevier Inc, 2010.

Warning: These citations may not always be 100% accurate.