Pamela Anderson and Web 2.0: Adapting to change and changing the world, one tweet at a time

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Pamela Anderson and Web 2.0: Adapting to change and changing the world, one tweet at a time

The Hollywood entertainment industry and celebrity status have had a global impact on advertising and consumption since their emergence in the early twentieth century. However, the advent of the Internet and social media as means of mass communication has transformed both celebrity culture and the a...

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Bibliographic Details
Main Author:	Raphael, Jackie
Other Authors:	Julie Lunn
Format:	Book Chapter
Published:	Black Swan Press 2013
Subjects:	Web 2.0 celebrity endorsements change advertising Pamela Anderson
Online Access:	http://hdl.handle.net/20.500.11937/19443

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