Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation

The focus of this study is threefold. First it tested the validity and reliability of a scale designed to measure Hofstede's five cultural dimensions at the individual or psychological level across two large (n>500) convenience samples of the United States population. Once deemed an appr...

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Main Authors: Mazanec, J., Crotts, J., Gursoy, D, Lu, L.
Format: Journal Article
Published: Pergamon 2015
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/19401
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author Mazanec, J.
Crotts, J.
Gursoy, D
Lu, L.
author_facet Mazanec, J.
Crotts, J.
Gursoy, D
Lu, L.
author_sort Mazanec, J.
building Curtin Institutional Repository
collection Online Access
description The focus of this study is threefold. First it tested the validity and reliability of a scale designed to measure Hofstede's five cultural dimensions at the individual or psychological level across two large (n>500) convenience samples of the United States population. Once deemed an appropriate measure, the scale was applied to questions testing the homogeneity of the measures. The questions refer to the speed to which acculturation occurs within an immigrant population and the degree to which purported regional geographic differences constitute distinct cultural values as measured by Hofstede. Implications for tourism marketers as well as a call for future research are discussed.
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spelling curtin-20.500.11937-194012017-09-13T13:47:27Z Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation Mazanec, J. Crotts, J. Gursoy, D Lu, L. cultural relations immigrant heritage tourism homogeneity psychology heterogeneity acculturation The focus of this study is threefold. First it tested the validity and reliability of a scale designed to measure Hofstede's five cultural dimensions at the individual or psychological level across two large (n>500) convenience samples of the United States population. Once deemed an appropriate measure, the scale was applied to questions testing the homogeneity of the measures. The questions refer to the speed to which acculturation occurs within an immigrant population and the degree to which purported regional geographic differences constitute distinct cultural values as measured by Hofstede. Implications for tourism marketers as well as a call for future research are discussed. 2015 Journal Article http://hdl.handle.net/20.500.11937/19401 10.1016/j.tourman.2014.11.011 Pergamon restricted
spellingShingle cultural relations
immigrant
heritage tourism
homogeneity
psychology
heterogeneity
acculturation
Mazanec, J.
Crotts, J.
Gursoy, D
Lu, L.
Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
title Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
title_full Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
title_fullStr Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
title_full_unstemmed Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
title_short Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
title_sort homogeneity versus heterogeneity of cultural values: an item-response theoretical approach applying hofstede's cultural dimensions in a single nation
topic cultural relations
immigrant
heritage tourism
homogeneity
psychology
heterogeneity
acculturation
url http://hdl.handle.net/20.500.11937/19401