Credibility of online reviews and initial online trust in hotel services: the roles of similarity and review quality

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Credibility of online reviews and initial online trust in hotel services: the roles of similarity and review quality

As a new type of word-of-mouth media, online hotel review sites have a significant role in travelers’ decision making. Despite of growing popularity and adoption among travelers, online reviews are often questioned for their credibility. The purpose of this study is to investigate how review quality...

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Bibliographic Details
Main Authors:	Kusumasondjaja, Sony, Shanka, Tekle, Marchegiani, Chris
Other Authors:	Dale Sanders
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2011
Subjects:	credibility travel marketing trust similarity online review
Online Access:	http://hdl.handle.net/20.500.11937/18977

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