A methodology of generating customer satisfaction models for new product development using a neuro-fuzzy approach
When developing new products it is important for design teams to understand customer perceptions of consumer products because the success of such products is heavily dependent upon the associated customer satisfaction level. The chance of a new product’s success in a marketplace is higher if users a...
| Main Authors: | Kwong, C., Wong, T., Chan, Kit Yan |
|---|---|
| Format: | Journal Article |
| Published: |
Elsevier
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/18606 |
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