Exploring factors that influence wine tourist satisfaction - a research proposal
This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist satisfaction. Integrating theoretical underpinnings from services and tourism marketing into existing wine tourism literature a framew...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/18600 |
| _version_ | 1848749791615385600 |
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| author | Thomas, Ben Quintal, Vanessa |
| author_facet | Thomas, Ben Quintal, Vanessa |
| author_sort | Thomas, Ben |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist satisfaction. Integrating theoretical underpinnings from services and tourism marketing into existing wine tourism literature a framework for the proposed winescape is presented and contains winescape aesthetics, winescape layout and signage, winescape features, winescape activities and winescape service staff. It is proposed that these constructs will all have a positive effect on wine tourist satisfaction with a wine region. Theoretical, methodological and managerial contributions of this study are also discussed. |
| first_indexed | 2025-11-14T07:26:33Z |
| format | Working Paper |
| id | curtin-20.500.11937-18600 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:26:33Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-186002017-01-30T12:08:46Z Exploring factors that influence wine tourist satisfaction - a research proposal Thomas, Ben Quintal, Vanessa revisit intentions tourism tourism marketing tourist attitudes Winescape This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist satisfaction. Integrating theoretical underpinnings from services and tourism marketing into existing wine tourism literature a framework for the proposed winescape is presented and contains winescape aesthetics, winescape layout and signage, winescape features, winescape activities and winescape service staff. It is proposed that these constructs will all have a positive effect on wine tourist satisfaction with a wine region. Theoretical, methodological and managerial contributions of this study are also discussed. 2010 Working Paper http://hdl.handle.net/20.500.11937/18600 School of Marketing, Curtin Business School fulltext |
| spellingShingle | revisit intentions tourism tourism marketing tourist attitudes Winescape Thomas, Ben Quintal, Vanessa Exploring factors that influence wine tourist satisfaction - a research proposal |
| title | Exploring factors that influence wine tourist satisfaction - a research proposal |
| title_full | Exploring factors that influence wine tourist satisfaction - a research proposal |
| title_fullStr | Exploring factors that influence wine tourist satisfaction - a research proposal |
| title_full_unstemmed | Exploring factors that influence wine tourist satisfaction - a research proposal |
| title_short | Exploring factors that influence wine tourist satisfaction - a research proposal |
| title_sort | exploring factors that influence wine tourist satisfaction - a research proposal |
| topic | revisit intentions tourism tourism marketing tourist attitudes Winescape |
| url | http://hdl.handle.net/20.500.11937/18600 |