Quintal, V., & Sims, D. (2009). The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands. School of Marketing, Curtin Business School.
Chicago Style (17th ed.) CitationQuintal, Vanessa, and Daniel Sims. The Mediating Effects of Perceived Quality and Risk on Purchase Intentions Between Prototypical and Me-too Brands. School of Marketing, Curtin Business School, 2009.
MLA (9th ed.) CitationQuintal, Vanessa, and Daniel Sims. The Mediating Effects of Perceived Quality and Risk on Purchase Intentions Between Prototypical and Me-too Brands. School of Marketing, Curtin Business School, 2009.
Warning: These citations may not always be 100% accurate.