Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia

In the absence of a certified seed system, potato farmers in Asia must purchase replacement seed tubers from an informal seed system. With no third party assurance that the seed tubers purchased are of good quality, the farmer's decision to purchase seeds may be influenced by the long-standing...

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Main Authors: Batt, Peter, Rexha, Nexhmi
Format: Journal Article
Published: Routledge 2000
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/18521
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author Batt, Peter
Rexha, Nexhmi
author_facet Batt, Peter
Rexha, Nexhmi
author_sort Batt, Peter
building Curtin Institutional Repository
collection Online Access
description In the absence of a certified seed system, potato farmers in Asia must purchase replacement seed tubers from an informal seed system. With no third party assurance that the seed tubers purchased are of good quality, the farmer's decision to purchase seeds may be influenced by the long-standing relationships that have been established between buyers and sellers. Trust is the critical determinant of a good buyer-seller relationship. Through maintaining communication and the making of various relationship specific investments, a conceptual model is proposed which suggests that seed suppliers may engage in trust building behavior which should result in the preferred seed supplier enjoying a greater share of the farmer's patronage.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-185212017-09-13T15:57:55Z Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia Batt, Peter Rexha, Nexhmi buyer-seller relationships seed potato industry agribusiness supply chains Asia In the absence of a certified seed system, potato farmers in Asia must purchase replacement seed tubers from an informal seed system. With no third party assurance that the seed tubers purchased are of good quality, the farmer's decision to purchase seeds may be influenced by the long-standing relationships that have been established between buyers and sellers. Trust is the critical determinant of a good buyer-seller relationship. Through maintaining communication and the making of various relationship specific investments, a conceptual model is proposed which suggests that seed suppliers may engage in trust building behavior which should result in the preferred seed supplier enjoying a greater share of the farmer's patronage. 2000 Journal Article http://hdl.handle.net/20.500.11937/18521 10.1300/J047v11n01_01 Routledge fulltext
spellingShingle buyer-seller relationships
seed potato industry
agribusiness supply chains
Asia
Batt, Peter
Rexha, Nexhmi
Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia
title Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia
title_full Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia
title_fullStr Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia
title_full_unstemmed Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia
title_short Building trust in agribusiness supply chains: A conceptual model of buyer-seller relationships in the seed potato industry in Asia
title_sort building trust in agribusiness supply chains: a conceptual model of buyer-seller relationships in the seed potato industry in asia
topic buyer-seller relationships
seed potato industry
agribusiness supply chains
Asia
url http://hdl.handle.net/20.500.11937/18521