What moderates attitudes and purchase intentions in a luxury brand counterfeits context?
The study aims to understand the moderators that would enhance the relationship between attitudes towards counterfeits of luxury brands and purchase intentions of Chinese consumers. Data collection was conducted in a major shopping complex in downtown Shanghai. A response rate of 14% was recorded. F...
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/18423 |
| _version_ | 1848749740845432832 |
|---|---|
| author | Teah, Min |
| author_facet | Teah, Min |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study aims to understand the moderators that would enhance the relationship between attitudes towards counterfeits of luxury brands and purchase intentions of Chinese consumers. Data collection was conducted in a major shopping complex in downtown Shanghai. A response rate of 14% was recorded. Findings reveal that both social and personality factors enhance the relationship of attitudes towards counterfeits of luxury brands and purchase intentions. However, only value consciousness was found to be insignificant moderator. Various implications were derived and limitations and future directions of the study were also delineated. |
| first_indexed | 2025-11-14T07:25:45Z |
| format | Working Paper |
| id | curtin-20.500.11937-18423 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:25:45Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-184232017-01-30T12:07:45Z What moderates attitudes and purchase intentions in a luxury brand counterfeits context? Teah, Min Moderation Purchase intentions Attitudes Chinese consumers Counterfeits Luxury brands The study aims to understand the moderators that would enhance the relationship between attitudes towards counterfeits of luxury brands and purchase intentions of Chinese consumers. Data collection was conducted in a major shopping complex in downtown Shanghai. A response rate of 14% was recorded. Findings reveal that both social and personality factors enhance the relationship of attitudes towards counterfeits of luxury brands and purchase intentions. However, only value consciousness was found to be insignificant moderator. Various implications were derived and limitations and future directions of the study were also delineated. 2009 Working Paper http://hdl.handle.net/20.500.11937/18423 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Moderation Purchase intentions Attitudes Chinese consumers Counterfeits Luxury brands Teah, Min What moderates attitudes and purchase intentions in a luxury brand counterfeits context? |
| title | What moderates attitudes and purchase intentions in a luxury brand counterfeits context? |
| title_full | What moderates attitudes and purchase intentions in a luxury brand counterfeits context? |
| title_fullStr | What moderates attitudes and purchase intentions in a luxury brand counterfeits context? |
| title_full_unstemmed | What moderates attitudes and purchase intentions in a luxury brand counterfeits context? |
| title_short | What moderates attitudes and purchase intentions in a luxury brand counterfeits context? |
| title_sort | what moderates attitudes and purchase intentions in a luxury brand counterfeits context? |
| topic | Moderation Purchase intentions Attitudes Chinese consumers Counterfeits Luxury brands |
| url | http://hdl.handle.net/20.500.11937/18423 |