Threat, Efficacy and Message Framing in Consumer Healthcare

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Threat, Efficacy and Message Framing in Consumer Healthcare

Purpose: The purpose of this paper is to empirically examine the interactive effects of message framing, perceived threat and efficacy appeals on attitudes/intentions towards consumer healthcare communications, particularly, cataract surgery. Design/methodology/approach: This paper develops two conc...

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Bibliographic Details
Main Authors:	Nachiketas, N., Sivakumaran, B., Kalro, A., Sharma, Piyush
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2017
Online Access:	http://hdl.handle.net/20.500.11937/18262

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