Catering to older consumers' customer service needs

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Catering to older consumers' customer service needs

Older consumers have distinct customer service preferences that can constitute a source of competitive advantage for forward-thinking marketers who seek to attract this large and relatively affluent segment. This chapter focuses on the supermarket, financial planning, and healthcare industries to de...

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Bibliographic Details
Main Author:	Pettigrew, Simone
Other Authors:	Florian Kohlbacher
Format:	Book Chapter
Published:	Springer 2011
Online Access:	http://hdl.handle.net/20.500.11937/18240

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