Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity

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Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity

This study applies the concepts of consumer predictive and confidence values of information to consumer evaluations of food quality. Examining hypothetical findings from a thought experiment, the study offers advances in cue utilization, predictive validity, and achievement of consumer's percei...

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Bibliographic Details
Main Author:	Woodside, Arch
Format:	Journal Article
Published:	John Wiley & Sons, Inc. 2012
Online Access:	http://hdl.handle.net/20.500.11937/18150

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