Theoretical Framework for Business Survival of Tour Agents in Miri

Miri is a small Malaysian city located at the northern part of Sarawak on Borneo Island. When Miri was declared a Resort City, it raised the question whether travel agencies in Miri have enough capacities and facilities to support the mission of a Resort City in Sarawak. Hence, the purpose of the pa...

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Bibliographic Details
Main Authors: Abdul Rani, Nazatul Shima, Mohd Kassim, S.
Other Authors: Nelson Oly Ndubisi
Format: Conference Paper
Published: The Edge Solutions 2010
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/18033
Description
Summary:Miri is a small Malaysian city located at the northern part of Sarawak on Borneo Island. When Miri was declared a Resort City, it raised the question whether travel agencies in Miri have enough capacities and facilities to support the mission of a Resort City in Sarawak. Hence, the purpose of the paper is to propose a theoretical framework for Miri travel agents survival to embrace an e-business model in their operations. The technology acceptance model, e-business and e ticketing will be discussed in detail, in such a way that will ensure the survival of travel agent in Miri, Sarawak, Malaysia.