Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster
Through clustering, opportunities exist for smallholder farmers to organize their output and to sell directly to institutional markets. This paper analyses the experiences of the cluster marketing approach in Barangay Ned, Lake Sebu, South Cotabato. The case demonstrates how farmers in the cluster g...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
International Society of Horticultural Science
2011
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| Online Access: | http://www.actahort.org/books/895/895_4.htm http://hdl.handle.net/20.500.11937/17699 |
| _version_ | 1848749533356359680 |
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| author | Axalan, J. Israel, F. Concepcion, S. Batt, Peter Murray-prior, Roy Loma, L. |
| author_facet | Axalan, J. Israel, F. Concepcion, S. Batt, Peter Murray-prior, Roy Loma, L. |
| author_sort | Axalan, J. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Through clustering, opportunities exist for smallholder farmers to organize their output and to sell directly to institutional markets. This paper analyses the experiences of the cluster marketing approach in Barangay Ned, Lake Sebu, South Cotabato. The case demonstrates how farmers in the cluster group developed an enterprise plan, established linkages with a microfinance institution and negotiated sales to downstream market intermediaries. Farmers in the cluster increased their technical and marketing knowledge, improved their farming and marketing practices, improved their access to capital and increased their income. Trust, confidence, commitment and unity among cluster members were established through the cluster marketing approach. |
| first_indexed | 2025-11-14T07:22:27Z |
| format | Journal Article |
| id | curtin-20.500.11937-17699 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:22:27Z |
| publishDate | 2011 |
| publisher | International Society of Horticultural Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-176992017-05-30T08:09:02Z Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster Axalan, J. Israel, F. Concepcion, S. Batt, Peter Murray-prior, Roy Loma, L. Through clustering, opportunities exist for smallholder farmers to organize their output and to sell directly to institutional markets. This paper analyses the experiences of the cluster marketing approach in Barangay Ned, Lake Sebu, South Cotabato. The case demonstrates how farmers in the cluster group developed an enterprise plan, established linkages with a microfinance institution and negotiated sales to downstream market intermediaries. Farmers in the cluster increased their technical and marketing knowledge, improved their farming and marketing practices, improved their access to capital and increased their income. Trust, confidence, commitment and unity among cluster members were established through the cluster marketing approach. 2011 Journal Article http://hdl.handle.net/20.500.11937/17699 http://www.actahort.org/books/895/895_4.htm International Society of Horticultural Science fulltext |
| spellingShingle | Axalan, J. Israel, F. Concepcion, S. Batt, Peter Murray-prior, Roy Loma, L. Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster |
| title | Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster |
| title_full | Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster |
| title_fullStr | Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster |
| title_full_unstemmed | Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster |
| title_short | Socio-economic impact of cluster marketing: The case of Ned Landcare Association sweet pepper cluster |
| title_sort | socio-economic impact of cluster marketing: the case of ned landcare association sweet pepper cluster |
| url | http://www.actahort.org/books/895/895_4.htm http://hdl.handle.net/20.500.11937/17699 |