Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry

In general, the adoption and diffusion of Information Systems (IS) in agriculture industry is a neglected issue in academia, let alone the livestock sector. In livestock industry, Radio Frequency Identification (RFID) technology is currently used in order to ensure meat safety. Generally, the livest...

Full description

Bibliographic Details
Main Author: Mohammad Alamgir, Hossain
Format: Thesis
Language:English
Published: Curtin University 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/1766
_version_ 1848743762581258240
author Mohammad Alamgir, Hossain
author_facet Mohammad Alamgir, Hossain
author_sort Mohammad Alamgir, Hossain
building Curtin Institutional Repository
collection Online Access
description In general, the adoption and diffusion of Information Systems (IS) in agriculture industry is a neglected issue in academia, let alone the livestock sector. In livestock industry, Radio Frequency Identification (RFID) technology is currently used in order to ensure meat safety. Generally, the livestock supply chain involves a large number of people and organisations/farms. To ensure a successful animal-tracing system, the examination of the adoption behaviour of those stakeholders is worthwhile. So far, no initiative has been made by the researchers to investigate the adoption process and relevant factors in a livestock setting. This research aims to close this research-gap. Furthermore, the ultimate success of an innovation is dependent not just on the adoption but on its continued and extended use. Scholars have been investigating on adoption and continuance behaviour of an innovation but not in an integrated fashion.This current research has studied both the adoption and continued and extended usage behaviour of Australian livestock industry regarding RFID technology in a single framework. Moreover, the extension decision of an innovation is a continuous and complex process. It is not easy for farms to identify a correct extension application from many possibilities. As has not been done yet a Decision Support System (DSS), which is based on Analytical Hierarchy Process (AHP), is developed in this research aiming to aid farms to choose the best extension-project.It is assumed that the adoption factors in a mandatory environment would be different than that of in a voluntary environment. In literature, it is very rare to find a comparative study of the adoption factors of a single innovation in both voluntary and mandatory environments. This research studied the both environments.This research adopted the ‘mixed method’ methodology. Face-to-face direct interview with semi-structured questionnaire has been used for the collection of qualitative data. Data obtained from the field study have been analysed using NVivo software package. On the other hand, Partial Least Square (PLS)-based Structural Equation Modelling (SEM) technique has been used for analysing the quantitative data obtained from a national survey on the variables identified earlier from the qualitative method.The findings of this research confirmed that environmental factors, organisational factors, and technological factors influence the adoption of RFID technology in livestock industry. The continued use and extended use of RFID systems are dependent on satisfaction obtained from using the current system. Moreover, confirmation bridges the adoption and continuance; this is the stage which influences the further-use of an innovation after being adopted.This current research has both theoretical and practical implications. Investigating the adoption factors along with continued and extended use factors in a single framework is a unique initiative by far in literature. This research strengthens the adoption-diffusion research of IS by getting insights from the livestock sector. Using the factors and variables, obtained from the research to develop a practical decision making process (i.e., the DSS) is innovative. As practical implications, governments and other organisations that have the power to make an industry to adopt an innovation should consider the findings of this study for efficient policy development and implementation. Similarly, the innovation-vendors/manufacturers may look at the derived factors for a successful acceptance of an innovation. Finally, the DSS does have the merit to be made more extensive and used at farm level in order to assist the farm decision-makers to choose their extension projects.
first_indexed 2025-11-14T05:50:43Z
format Thesis
id curtin-20.500.11937-1766
institution Curtin University Malaysia
institution_category Local University
language English
last_indexed 2025-11-14T05:50:43Z
publishDate 2012
publisher Curtin University
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-17662017-02-20T06:37:41Z Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry Mohammad Alamgir, Hossain decision support system (DDS) Australian Livestock Industry analytical hierarchy process (AHP) Radio frequency identication (RFID) systems information systems In general, the adoption and diffusion of Information Systems (IS) in agriculture industry is a neglected issue in academia, let alone the livestock sector. In livestock industry, Radio Frequency Identification (RFID) technology is currently used in order to ensure meat safety. Generally, the livestock supply chain involves a large number of people and organisations/farms. To ensure a successful animal-tracing system, the examination of the adoption behaviour of those stakeholders is worthwhile. So far, no initiative has been made by the researchers to investigate the adoption process and relevant factors in a livestock setting. This research aims to close this research-gap. Furthermore, the ultimate success of an innovation is dependent not just on the adoption but on its continued and extended use. Scholars have been investigating on adoption and continuance behaviour of an innovation but not in an integrated fashion.This current research has studied both the adoption and continued and extended usage behaviour of Australian livestock industry regarding RFID technology in a single framework. Moreover, the extension decision of an innovation is a continuous and complex process. It is not easy for farms to identify a correct extension application from many possibilities. As has not been done yet a Decision Support System (DSS), which is based on Analytical Hierarchy Process (AHP), is developed in this research aiming to aid farms to choose the best extension-project.It is assumed that the adoption factors in a mandatory environment would be different than that of in a voluntary environment. In literature, it is very rare to find a comparative study of the adoption factors of a single innovation in both voluntary and mandatory environments. This research studied the both environments.This research adopted the ‘mixed method’ methodology. Face-to-face direct interview with semi-structured questionnaire has been used for the collection of qualitative data. Data obtained from the field study have been analysed using NVivo software package. On the other hand, Partial Least Square (PLS)-based Structural Equation Modelling (SEM) technique has been used for analysing the quantitative data obtained from a national survey on the variables identified earlier from the qualitative method.The findings of this research confirmed that environmental factors, organisational factors, and technological factors influence the adoption of RFID technology in livestock industry. The continued use and extended use of RFID systems are dependent on satisfaction obtained from using the current system. Moreover, confirmation bridges the adoption and continuance; this is the stage which influences the further-use of an innovation after being adopted.This current research has both theoretical and practical implications. Investigating the adoption factors along with continued and extended use factors in a single framework is a unique initiative by far in literature. This research strengthens the adoption-diffusion research of IS by getting insights from the livestock sector. Using the factors and variables, obtained from the research to develop a practical decision making process (i.e., the DSS) is innovative. As practical implications, governments and other organisations that have the power to make an industry to adopt an innovation should consider the findings of this study for efficient policy development and implementation. Similarly, the innovation-vendors/manufacturers may look at the derived factors for a successful acceptance of an innovation. Finally, the DSS does have the merit to be made more extensive and used at farm level in order to assist the farm decision-makers to choose their extension projects. 2012 Thesis http://hdl.handle.net/20.500.11937/1766 en Curtin University fulltext
spellingShingle decision support system (DDS)
Australian Livestock Industry
analytical hierarchy process (AHP)
Radio frequency identication (RFID) systems
information systems
Mohammad Alamgir, Hossain
Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry
title Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry
title_full Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry
title_fullStr Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry
title_full_unstemmed Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry
title_short Adoption, continued, and extended use of radio frequency identification (RFID) technology : Australian Livestock Industry
title_sort adoption, continued, and extended use of radio frequency identification (rfid) technology : australian livestock industry
topic decision support system (DDS)
Australian Livestock Industry
analytical hierarchy process (AHP)
Radio frequency identication (RFID) systems
information systems
url http://hdl.handle.net/20.500.11937/1766