A cyber-consumer protection framework for prevention of online deceptive advertising
Online deceptive advertisements engender distrust among cyber-consumers; we found that such incidents occur in every country in the world. This research addressed issues with online fraud and deceptive advertising related to cyber-consumer transactions (CCT) and online consumer protection. This stud...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/1744 |
| Summary: | Online deceptive advertisements engender distrust among cyber-consumers; we found that such incidents occur in every country in the world. This research addressed issues with online fraud and deceptive advertising related to cyber-consumer transactions (CCT) and online consumer protection. This study includes a framework which provides potential solutions and redress methods in order to minimise online fraud and deceptiveness as well as protecting the cyber-consumer globally. |
|---|