The role of salience in protfolio formation

The role of salience in protfolio formation

We analyze the likelihood of a stock being included in an investor's portfolio, utilizing a dataset whichholds the information opportunity set constant for each of the over 1000 student investors in our sample.Investors rely on the availability heuristic: salience (the number of stories in the...

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Bibliographic Details
Main Authors: da Silva Rosa, R., Durand, Robert
Format: Journal Article
Published: Elsevier 2008
Subjects:
Availability heuristic
Behavioral finance
Online Access:http://hdl.handle.net/20.500.11937/17427

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