Predictors of channel switching during live prime time television advertising

QR Code

Predictors of channel switching during live prime time television advertising

The focus of this study is on viewers’ channel switching behaviour during prime-time television advertising breaks. While the extent of channel switching has been studied repeatedly, the factors underlying channelswitching have not been extensively researched within a single study. To date, methodol...

Full description

Bibliographic Details
Main Author:	Dix, Stephen Richard
Format:	Thesis
Language:	English
Published:	Curtin University 2006
Subjects:	remote control device empowerment prime-time television advertising viewers' channel switching behaviour attidude towards television advertising planned versus impulse viewing dual observation/survey methodological approach perceived clutter advertising triggers channel proliferation
Online Access:	http://hdl.handle.net/20.500.11937/1737

Similar Items

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

A cross-national comparative study between Australia and Singapore: attitudes towards television advertising
by: Phau, Ian
Published: (2008)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
by: Roslan, Nur Widad
Published: (2021)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia
by: Baron, Michael
Published: (2008)

Advertising agency engagement and regulatory empowerment in the world of new media
by: Dickinson, Sonia, et al.
Published: (2008)

‘TUNE IN/JOIN US': Mobilising Liveness as a Promotional Strategy in Film Trailer Exhibition
by: Stenson, Robert
Published: (2021)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti
by: Elvira, Nainggolan, et al.
Published: (2017)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
by: Ali, Azhani
Published: (2015)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli
by: Razalli, Zakaria
Published: (2016)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
by: Lokman Hakim, Ikmal Hisyam
Published: (2009)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
by: Mohd Azlan, Ahmad Danial, et al.
Published: (2018)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Exploring psychological mechanisms of personalised advertising affecting online impulse buying in the social commerce context
by: Li, Kangying
Published: (2022)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

Kepentingan imej fotografi terhadap medium papan tanda pengiklanan pelancongan / Khairul Anuar Ibrahim ... [et al.]
by: Khairul Anuar, Ibrahim, et al.

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study
by: Tien, Cheryl
Published: (2010)

The Exploration of Television Advertising of Infant Formula Milk and How This Impacts on Women’s Feeding Choices
by: Swift, Olivia
Published: (2022)

A new method to reduce tv ad avoidance: the effectiveness of interactive program loyalty banners
by: Dix, Steve
Published: (2010)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

The accidental audience: industrial management of unexpected television viewerships
by: Burdfield, Claire
Published: (2017)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
by: Mat Zin, Sakinah, et al.
Published: (2014)

The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
by: Nur Hanis Syafi, Abdul Halim, et al.
Published: (2018)

Satu tinjauan mengenai kesan penggunaan 'model' pada papan iklan terhadap pengguna di Malaysia / Rohaiza Mohd Nawi
by: Mohd Nawi, Rohaiza
Published: (1999)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Attitudes toward Shock Advertising of Western-European and Serbian University Students With Regard To Public Health Context (Anti-Smoking and Anti-HIV/AIDS Campaigns)
by: Krstic, Tamara
Published: (2007)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
by: Mat Lizah, Muhammad Reedha
Published: (2019)

Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
by: Ismail, Adzrool Idzwan
Published: (2006)

A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz
by: Abdul Aziz, Fariz
Published: (1995)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2013)

Cannot write session to /tmp/vufind_sessions/sess_aj5agoa241h69r9nkhhpj68hhr