Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

Bibliographic Details
Main Authors: O'Brien, Ingrid, Jarvis, W., Soutar, G.
Other Authors: -
Format: Conference Paper
Published: - 2011
Online Access:http://hdl.handle.net/20.500.11937/17202
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author O'Brien, Ingrid
Jarvis, W.
Soutar, G.
author2 -
author_facet -
O'Brien, Ingrid
Jarvis, W.
Soutar, G.
author_sort O'Brien, Ingrid
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collection Online Access
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format Conference Paper
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institution Curtin University Malaysia
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last_indexed 2025-11-14T07:20:19Z
publishDate 2011
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spelling curtin-20.500.11937-172022018-12-14T00:49:58Z Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation O'Brien, Ingrid Jarvis, W. Soutar, G. - 2011 Conference Paper http://hdl.handle.net/20.500.11937/17202 - restricted
spellingShingle O'Brien, Ingrid
Jarvis, W.
Soutar, G.
Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
title Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
title_full Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
title_fullStr Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
title_full_unstemmed Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
title_short Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
title_sort firm advocacy strategy: the role of issue selection and consumer mobilisation
url http://hdl.handle.net/20.500.11937/17202