Adoption factors of RFID in a voluntary environment: An empirical investigation from Australian livestock industry
The objective of this study is to investigate the contributing factors for Radio Frequency Identification (RFID) adoption in a voluntary setting. Adopting a mixed method consisting both qualitative and quantitative approaches, the findings of this study reveals that external pressure, RFID costs, an...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/17013 |
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