Coopetition in supply chains: A case study of a coopetitive structure in the horticulture industry
Supply chain management has been increasingly seen as a strategic tool to improve the competitiveness of companies. Coopetition, the mingling of competitive and cooperative relationships, has been utilised by New Zealand companies in the horticulture industry to help break into and develop new marke...
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| Format: | Book Chapter |
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Business Science Reference (an imprint of IGI Global)
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/16801 |
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