Blood donors' helping behavior is driven by warm glow: More evidence for the blood donor benevolence hypothesis

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Blood donors' helping behavior is driven by warm glow: More evidence for the blood donor benevolence hypothesis

BACKGROUND: The benevolence hypothesis (both donor and recipient gain) suggests that blood donors, compared to non-blood donors have a general altruistic motivational preference based on warm glow (i.e., "I donate because it makes me feel good"). With objective behavioral economics tests o...

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Bibliographic Details
Main Authors:	Ferguson, E., Taylor, M., Keatley, David, Flynn, N., Lawrence, C.
Format:	Journal Article
Published:	2012
Online Access:	http://hdl.handle.net/20.500.11937/16764

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