Measures and measurement: Process and practise
Even although case studies remain one of the most widely utilised approaches in the study of industrial markets, debate continues about the apparent lack of any consistency in the way the case study method is applied. While acknowledging the shortcomings, this paper highlights the strengths and cele...
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| Format: | Journal Article |
| Published: |
Elsevier Inc.
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/16564 |
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