Measures and measurement: Process and practise
Even although case studies remain one of the most widely utilised approaches in the study of industrial markets, debate continues about the apparent lack of any consistency in the way the case study method is applied. While acknowledging the shortcomings, this paper highlights the strengths and cele...
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| Format: | Journal Article |
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Elsevier Inc.
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/16564 |
| _version_ | 1848749212642050048 |
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| author | Batt, Peter |
| author_facet | Batt, Peter |
| author_sort | Batt, Peter |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Even although case studies remain one of the most widely utilised approaches in the study of industrial markets, debate continues about the apparent lack of any consistency in the way the case study method is applied. While acknowledging the shortcomings, this paper highlights the strengths and celebrates the diversity of the case study approach in developing and testing theory. Seven outstanding cases, selected from the Fourth Meeting of the IMP Group in Asia are presented. |
| first_indexed | 2025-11-14T07:17:21Z |
| format | Journal Article |
| id | curtin-20.500.11937-16564 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:17:21Z |
| publishDate | 2012 |
| publisher | Elsevier Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-165642017-09-13T15:44:15Z Measures and measurement: Process and practise Batt, Peter Case study Even although case studies remain one of the most widely utilised approaches in the study of industrial markets, debate continues about the apparent lack of any consistency in the way the case study method is applied. While acknowledging the shortcomings, this paper highlights the strengths and celebrates the diversity of the case study approach in developing and testing theory. Seven outstanding cases, selected from the Fourth Meeting of the IMP Group in Asia are presented. 2012 Journal Article http://hdl.handle.net/20.500.11937/16564 10.1016/j.indmarman.2012.02.002 Elsevier Inc. fulltext |
| spellingShingle | Case study Batt, Peter Measures and measurement: Process and practise |
| title | Measures and measurement: Process and practise |
| title_full | Measures and measurement: Process and practise |
| title_fullStr | Measures and measurement: Process and practise |
| title_full_unstemmed | Measures and measurement: Process and practise |
| title_short | Measures and measurement: Process and practise |
| title_sort | measures and measurement: process and practise |
| topic | Case study |
| url | http://hdl.handle.net/20.500.11937/16564 |