How Contextual Cues Impact Response and Conversion Rates of Online Surveys

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How Contextual Cues Impact Response and Conversion Rates of Online Surveys

This study investigates how three contextual cues—researcher identity, sponsor identity, and incentive type—affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrate...

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Bibliographic Details
Main Authors:	Pan, Bing, Woodside, Arch, Meng, Feng
Format:	Journal Article
Published:	SAGE Publications Inc 2014
Subjects:	online surveys conversion rates response rates conversion study
Online Access:	http://hdl.handle.net/20.500.11937/16495

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