How Contextual Cues Impact Response and Conversion Rates of Online Surveys
This study investigates how three contextual cues—researcher identity, sponsor identity, and incentive type—affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrate...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
SAGE Publications Inc
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/16495 |
| _version_ | 1848749193103933440 |
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| author | Pan, Bing Woodside, Arch Meng, Feng |
| author_facet | Pan, Bing Woodside, Arch Meng, Feng |
| author_sort | Pan, Bing |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigates how three contextual cues—researcher identity, sponsor identity, and incentive type—affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly |
| first_indexed | 2025-11-14T07:17:02Z |
| format | Journal Article |
| id | curtin-20.500.11937-16495 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:17:02Z |
| publishDate | 2014 |
| publisher | SAGE Publications Inc |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-164952017-09-13T15:42:44Z How Contextual Cues Impact Response and Conversion Rates of Online Surveys Pan, Bing Woodside, Arch Meng, Feng online surveys conversion rates response rates conversion study This study investigates how three contextual cues—researcher identity, sponsor identity, and incentive type—affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly 2014 Journal Article http://hdl.handle.net/20.500.11937/16495 10.1177/0047287513484195 SAGE Publications Inc restricted |
| spellingShingle | online surveys conversion rates response rates conversion study Pan, Bing Woodside, Arch Meng, Feng How Contextual Cues Impact Response and Conversion Rates of Online Surveys |
| title | How Contextual Cues Impact Response and Conversion Rates of Online Surveys |
| title_full | How Contextual Cues Impact Response and Conversion Rates of Online Surveys |
| title_fullStr | How Contextual Cues Impact Response and Conversion Rates of Online Surveys |
| title_full_unstemmed | How Contextual Cues Impact Response and Conversion Rates of Online Surveys |
| title_short | How Contextual Cues Impact Response and Conversion Rates of Online Surveys |
| title_sort | how contextual cues impact response and conversion rates of online surveys |
| topic | online surveys conversion rates response rates conversion study |
| url | http://hdl.handle.net/20.500.11937/16495 |