How organizing visions influence the adoption and use of reverse auctions
This research investigates strategic and tactical approaches to reverse auction use, and how they are influenced by organizing visions. Organizing visions are real and perceived forces that influence the adoption of information technology. We use an extensive literature review and a case study of a...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Springer US
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/16316 |
| _version_ | 1848749140840808448 |
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| author | Standing, Susan Standing, Craig Love, Peter Gengatharen, Denise |
| author_facet | Standing, Susan Standing, Craig Love, Peter Gengatharen, Denise |
| author_sort | Standing, Susan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research investigates strategic and tactical approaches to reverse auction use, and how they are influenced by organizing visions. Organizing visions are real and perceived forces that influence the adoption of information technology. We use an extensive literature review and a case study of a reverse auction provider, that has managed thousands of auctions for organizations, to investigate how organizing visions impact on decision making in relation to reverse auction adoption and use. The findings from the study show that e-auctions are used to reduce procurement costs and improve efficiency and are more likely to be used for commodity purchases. The narrower tactical role for e-auctions that is now evident in some organizations is shaped by the fear and disdain surrounding past use and in particular the perception of the damage to supplier relationships that their widespread adoption in procurement could create. The reverse auction vendor legitimates tactical adoption through the type of service provided. The paper makes an original contribution to theory in extending the concept of organizing visions. It concludes that although an organizing vision is often viewed as a force for adopting technology it can also be a limiting force that inhibits organizations from obtaining significant benefits from technological opportunities. |
| first_indexed | 2025-11-14T07:16:13Z |
| format | Journal Article |
| id | curtin-20.500.11937-16316 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:16:13Z |
| publishDate | 2013 |
| publisher | Springer US |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-163162017-09-13T15:03:21Z How organizing visions influence the adoption and use of reverse auctions Standing, Susan Standing, Craig Love, Peter Gengatharen, Denise Technology adoption Electronic auctions Organizing visions This research investigates strategic and tactical approaches to reverse auction use, and how they are influenced by organizing visions. Organizing visions are real and perceived forces that influence the adoption of information technology. We use an extensive literature review and a case study of a reverse auction provider, that has managed thousands of auctions for organizations, to investigate how organizing visions impact on decision making in relation to reverse auction adoption and use. The findings from the study show that e-auctions are used to reduce procurement costs and improve efficiency and are more likely to be used for commodity purchases. The narrower tactical role for e-auctions that is now evident in some organizations is shaped by the fear and disdain surrounding past use and in particular the perception of the damage to supplier relationships that their widespread adoption in procurement could create. The reverse auction vendor legitimates tactical adoption through the type of service provided. The paper makes an original contribution to theory in extending the concept of organizing visions. It concludes that although an organizing vision is often viewed as a force for adopting technology it can also be a limiting force that inhibits organizations from obtaining significant benefits from technological opportunities. 2013 Journal Article http://hdl.handle.net/20.500.11937/16316 10.1007/s10660-013-9133-0 Springer US restricted |
| spellingShingle | Technology adoption Electronic auctions Organizing visions Standing, Susan Standing, Craig Love, Peter Gengatharen, Denise How organizing visions influence the adoption and use of reverse auctions |
| title | How organizing visions influence the adoption and use of reverse auctions |
| title_full | How organizing visions influence the adoption and use of reverse auctions |
| title_fullStr | How organizing visions influence the adoption and use of reverse auctions |
| title_full_unstemmed | How organizing visions influence the adoption and use of reverse auctions |
| title_short | How organizing visions influence the adoption and use of reverse auctions |
| title_sort | how organizing visions influence the adoption and use of reverse auctions |
| topic | Technology adoption Electronic auctions Organizing visions |
| url | http://hdl.handle.net/20.500.11937/16316 |