Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters

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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters

Purpose – This paper aims to explore the moderating effects of consumer ethnocentrism and intercultural competence on the impact of service outcome and perceived cultural distance, respectively, on interaction comfort and perceived service quality in intercultural service encounters. Design/methodol...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Wu, Z.
Format:	Journal Article
Published:	Emerald Group Publishing 2015
Subjects:	Competence Intercultural Service quality Consumer ethnocentrism Service encounter Interaction comfort
Online Access:	http://hdl.handle.net/20.500.11937/16102

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