Regulatory fit and evaluation mode: feeling right about hedonic and utilitarian consumption

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Regulatory fit and evaluation mode: feeling right about hedonic and utilitarian consumption

Bibliographic Details
Main Authors:	Roy, Rajat, Ng, S.
Other Authors:	Maria Cronley
Format:	Conference Paper
Published:	Elsevier 2008
Online Access:	http://hdl.handle.net/20.500.11937/16099

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