The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
This article investigates how price and brand loyalty of three frequently purchased product categories can influence the purchase decision process of store brands versus national brands. A multinomial logit model was constructed to analyse the data obtained from a consumer panel. The results confirm...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge Taylor & Francis Group
2006
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| Online Access: | http://hdl.handle.net/20.500.11937/16078 |
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