An investigation of willingness to buy generic prescription medicines in Australia
This paper investigates consumer perception on prescription generic medicines (PGM) in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescr...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/15969 |
| _version_ | 1848749040441753600 |
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| author | Liang, Johan Phau, Ian |
| author_facet | Liang, Johan Phau, Ian |
| author_sort | Liang, Johan |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper investigates consumer perception on prescription generic medicines (PGM) in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescription medicines. Data were collected using mail surveys to reach mature age population and 281 usable responses were used for analysis. The consumer concern was found to be significant predictor of attitude and willingness to pay more for branded prescription medicines but consumer knowledge is an insignificant predictor. Implications of the study and the corresponding recommendations are presented and discussed. |
| first_indexed | 2025-11-14T07:14:37Z |
| format | Working Paper |
| id | curtin-20.500.11937-15969 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:14:37Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-159692017-01-30T11:53:05Z An investigation of willingness to buy generic prescription medicines in Australia Liang, Johan Phau, Ian willingness to buy Generic medicines consumer perception attitudes This paper investigates consumer perception on prescription generic medicines (PGM) in Australia. Specifically, it examines how consumer concern and consumer knowledge about counterfeit medicines influence attitudes towards generic prescription medicine and willingness to pay more for branded prescription medicines. Data were collected using mail surveys to reach mature age population and 281 usable responses were used for analysis. The consumer concern was found to be significant predictor of attitude and willingness to pay more for branded prescription medicines but consumer knowledge is an insignificant predictor. Implications of the study and the corresponding recommendations are presented and discussed. 2010 Working Paper http://hdl.handle.net/20.500.11937/15969 School of Marketing, Curtin Business School fulltext |
| spellingShingle | willingness to buy Generic medicines consumer perception attitudes Liang, Johan Phau, Ian An investigation of willingness to buy generic prescription medicines in Australia |
| title | An investigation of willingness to buy generic prescription medicines in Australia |
| title_full | An investigation of willingness to buy generic prescription medicines in Australia |
| title_fullStr | An investigation of willingness to buy generic prescription medicines in Australia |
| title_full_unstemmed | An investigation of willingness to buy generic prescription medicines in Australia |
| title_short | An investigation of willingness to buy generic prescription medicines in Australia |
| title_sort | investigation of willingness to buy generic prescription medicines in australia |
| topic | willingness to buy Generic medicines consumer perception attitudes |
| url | http://hdl.handle.net/20.500.11937/15969 |