Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?
The study here applies qualitative comparative analysis (QCA) in an examination of data from 15 societies varying in their degree of market integration (MI) and participation in world religions (WRs); the data are available in Henrich et al. (2010b). The findings here provide a more nuanced coverage...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons, Inc.
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/15863 |
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