Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?

The study here applies qualitative comparative analysis (QCA) in an examination of data from 15 societies varying in their degree of market integration (MI) and participation in world religions (WRs); the data are available in Henrich et al. (2010b). The findings here provide a more nuanced coverage...

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Main Authors: Woodside, Arch, Zhang, Mann
Format: Journal Article
Published: John Wiley & Sons, Inc. 2013
Online Access:http://hdl.handle.net/20.500.11937/15863
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author Woodside, Arch
Zhang, Mann
author_facet Woodside, Arch
Zhang, Mann
author_sort Woodside, Arch
building Curtin Institutional Repository
collection Online Access
description The study here applies qualitative comparative analysis (QCA) in an examination of data from 15 societies varying in their degree of market integration (MI) and participation in world religions (WRs); the data are available in Henrich et al. (2010b). The findings here provide a more nuanced coverage of the influences of cultural causal recipes on fairness and punishment in exchanges with strangers than “net effect” explanations. The coverage here explains how acts of fairness and punishment are contingent on several alternative paths including both low as well as high levels of MI and WR. Contrary to conclusions by Henrich et al. (2010a), depending on additional ingredients in cultural recipes, a society does not need to achieve MI and adoption of a WR to be fair and punish unfairness.
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publishDate 2013
publisher John Wiley & Sons, Inc.
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spelling curtin-20.500.11937-158632017-09-13T14:08:01Z Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges? Woodside, Arch Zhang, Mann The study here applies qualitative comparative analysis (QCA) in an examination of data from 15 societies varying in their degree of market integration (MI) and participation in world religions (WRs); the data are available in Henrich et al. (2010b). The findings here provide a more nuanced coverage of the influences of cultural causal recipes on fairness and punishment in exchanges with strangers than “net effect” explanations. The coverage here explains how acts of fairness and punishment are contingent on several alternative paths including both low as well as high levels of MI and WR. Contrary to conclusions by Henrich et al. (2010a), depending on additional ingredients in cultural recipes, a society does not need to achieve MI and adoption of a WR to be fair and punish unfairness. 2013 Journal Article http://hdl.handle.net/20.500.11937/15863 10.1002/mar.20603 John Wiley & Sons, Inc. restricted
spellingShingle Woodside, Arch
Zhang, Mann
Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?
title Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?
title_full Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?
title_fullStr Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?
title_full_unstemmed Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?
title_short Cultural Diversity and Marketing Transactions: Are Market Integration, Large Community Size, And World Religions Necessary for Fairness in Ephemeral Exchanges?
title_sort cultural diversity and marketing transactions: are market integration, large community size, and world religions necessary for fairness in ephemeral exchanges?
url http://hdl.handle.net/20.500.11937/15863