Preparing business graduates for the 21st century: Issues of language and culture in transnational education

What are the attributes that the university business graduate of the 21st century should possess? The answer will depend, partly, on who is asked this question (the student, the employer or the academic) and on how they perceive the future role of the university. The debate seems to move between two...

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Bibliographic Details
Main Author: Briguglio, Carmela
Other Authors: Eva Lambertsson Bjork
Format: Conference Paper
Published: Ostfold University College 2002
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/15821
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author Briguglio, Carmela
author2 Eva Lambertsson Bjork
author_facet Eva Lambertsson Bjork
Briguglio, Carmela
author_sort Briguglio, Carmela
building Curtin Institutional Repository
collection Online Access
description What are the attributes that the university business graduate of the 21st century should possess? The answer will depend, partly, on who is asked this question (the student, the employer or the academic) and on how they perceive the future role of the university. The debate seems to move between two majororientations: an instrumental/economic one, which argues that a university education should prepare graduates for the workforce; and a more liberal one, which posits that undergraduates need to be prepared to contribute more broadly to cultural and social development, including their own personal development.
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institution Curtin University Malaysia
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spelling curtin-20.500.11937-158212017-01-30T11:52:03Z Preparing business graduates for the 21st century: Issues of language and culture in transnational education Briguglio, Carmela Eva Lambertsson Bjork Professional skills business culture business language Business graduate characteristics What are the attributes that the university business graduate of the 21st century should possess? The answer will depend, partly, on who is asked this question (the student, the employer or the academic) and on how they perceive the future role of the university. The debate seems to move between two majororientations: an instrumental/economic one, which argues that a university education should prepare graduates for the workforce; and a more liberal one, which posits that undergraduates need to be prepared to contribute more broadly to cultural and social development, including their own personal development. 2002 Conference Paper http://hdl.handle.net/20.500.11937/15821 Ostfold University College restricted
spellingShingle Professional skills
business culture
business language
Business graduate characteristics
Briguglio, Carmela
Preparing business graduates for the 21st century: Issues of language and culture in transnational education
title Preparing business graduates for the 21st century: Issues of language and culture in transnational education
title_full Preparing business graduates for the 21st century: Issues of language and culture in transnational education
title_fullStr Preparing business graduates for the 21st century: Issues of language and culture in transnational education
title_full_unstemmed Preparing business graduates for the 21st century: Issues of language and culture in transnational education
title_short Preparing business graduates for the 21st century: Issues of language and culture in transnational education
title_sort preparing business graduates for the 21st century: issues of language and culture in transnational education
topic Professional skills
business culture
business language
Business graduate characteristics
url http://hdl.handle.net/20.500.11937/15821