Preparing business graduates for the 21st century: Issues of language and culture in transnational education
What are the attributes that the university business graduate of the 21st century should possess? The answer will depend, partly, on who is asked this question (the student, the employer or the academic) and on how they perceive the future role of the university. The debate seems to move between two...
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| Format: | Conference Paper |
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Ostfold University College
2002
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| Online Access: | http://hdl.handle.net/20.500.11937/15821 |
| _version_ | 1848748997338988544 |
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| author | Briguglio, Carmela |
| author2 | Eva Lambertsson Bjork |
| author_facet | Eva Lambertsson Bjork Briguglio, Carmela |
| author_sort | Briguglio, Carmela |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | What are the attributes that the university business graduate of the 21st century should possess? The answer will depend, partly, on who is asked this question (the student, the employer or the academic) and on how they perceive the future role of the university. The debate seems to move between two majororientations: an instrumental/economic one, which argues that a university education should prepare graduates for the workforce; and a more liberal one, which posits that undergraduates need to be prepared to contribute more broadly to cultural and social development, including their own personal development. |
| first_indexed | 2025-11-14T07:13:56Z |
| format | Conference Paper |
| id | curtin-20.500.11937-15821 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:13:56Z |
| publishDate | 2002 |
| publisher | Ostfold University College |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-158212017-01-30T11:52:03Z Preparing business graduates for the 21st century: Issues of language and culture in transnational education Briguglio, Carmela Eva Lambertsson Bjork Professional skills business culture business language Business graduate characteristics What are the attributes that the university business graduate of the 21st century should possess? The answer will depend, partly, on who is asked this question (the student, the employer or the academic) and on how they perceive the future role of the university. The debate seems to move between two majororientations: an instrumental/economic one, which argues that a university education should prepare graduates for the workforce; and a more liberal one, which posits that undergraduates need to be prepared to contribute more broadly to cultural and social development, including their own personal development. 2002 Conference Paper http://hdl.handle.net/20.500.11937/15821 Ostfold University College restricted |
| spellingShingle | Professional skills business culture business language Business graduate characteristics Briguglio, Carmela Preparing business graduates for the 21st century: Issues of language and culture in transnational education |
| title | Preparing business graduates for the 21st century: Issues of language and culture in transnational education |
| title_full | Preparing business graduates for the 21st century: Issues of language and culture in transnational education |
| title_fullStr | Preparing business graduates for the 21st century: Issues of language and culture in transnational education |
| title_full_unstemmed | Preparing business graduates for the 21st century: Issues of language and culture in transnational education |
| title_short | Preparing business graduates for the 21st century: Issues of language and culture in transnational education |
| title_sort | preparing business graduates for the 21st century: issues of language and culture in transnational education |
| topic | Professional skills business culture business language Business graduate characteristics |
| url | http://hdl.handle.net/20.500.11937/15821 |