The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness

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The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness

The increasing level of alcohol consumption among youth and related harms is an issue of international public health concern (Hingson, Heeren, Winter, & Wechsler, 2005; Jernigan & Mosher, 2005; Jernigan, Ostroff, & Ross, 2005; Mosher, 2006; Room, Babor, & Rehm, 2005; World Health Org...

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Bibliographic Details
Main Author:	Fielder, Lynda Jane
Format:	Thesis
Language:	English
Published:	Curtin University 2011
Subjects:	advertising effectiveness alcohol advertising high school students
Online Access:	http://hdl.handle.net/20.500.11937/1578

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