APA (7th ed.) Citation

Lee, T., O'Cass, A., & Sok, P. (2017). Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation. Emerald.

Chicago Style (17th ed.) Citation

Lee, Thomas, A. O'Cass, and P. Sok. Unpacking Brand Management Superiority: Examining the Interplay of Brand Management Capability, Brand Orientation and Formalisation. Emerald, 2017.

MLA (9th ed.) Citation

Lee, Thomas, et al. Unpacking Brand Management Superiority: Examining the Interplay of Brand Management Capability, Brand Orientation and Formalisation. Emerald, 2017.