Cross-cultural differences in purchase
decision-making criteria

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Cross-cultural differences in purchase decision-making criteria

Purpose – The main purpose of this study is to draw implications about simultaneous consideration of demographics, preferences and attitudes in understanding travel behavior decision criteria. Design/methodology/approach – Convenience sampling was used to collect data. In 2006 university students in...

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Bibliographic Details
Main Authors:	Ozdipciner, N., Li, X., Uysal, Muzaffer
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2012
Online Access:	http://hdl.handle.net/20.500.11937/15579

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