A guided search genetic algorithm using mined rules for optimal affective product design

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A guided search genetic algorithm using mined rules for optimal affective product design

Affective design is an important aspect of new product development, especially for consumer products, to achieve a competitive edge in the marketplace. It can help companies to develop new products that can better satisfy the emotional needs of customers. However, product designers usually encounter...

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Bibliographic Details
Main Authors:	Fung, K.Y., Kwong, C., Chan, Kit Yan, Jiang, H.
Format:	Journal Article
Published:	Taylor and Francis Ltd 2014
Subjects:	new product development customer satisfaction guided search genetic algorithms Affective design
Online Access:	http://hdl.handle.net/20.500.11937/15382

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